Goodman Manufacturing and Furnaces

They may be a little less known, but they are not scared of their competition. Goodman manufacturing makes air conditioners and heating products. They openly go head-to-head with their competitors, encouraging customers to directly compare models and choose based on the comparisons! Goodman designs their furnaces to last approximately 20-25 years, which is likely longer than you will be living there. In the past a furnace would have been inefficient after 20 years because of new innovations, but today, because of the current efficiencies, it will take longer for new technology to make such great gains relative to existing technology.

Goodman may be a quiet name to you, but this is in line with their company goals. They have openly chosen to save money normally spent on advertising, and are offering instead, a higher quality furnace or other product for a lower price. Goodman relies on word of mouth to continue their strong and stable market share growth.